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Your fleet vehicles are out on the road every day, driving through your service area and parking at job sites. That visibility is a valuable opportunity. With the right branding strategy, each vehicle can become a moving advertisement for your business. At LCM Fleet, we help companies turn their fleets into marketing assets that build trust and drive recognition. Here are five common questions we get about fleet branding.
1. What is fleet branding, and why does it matter?
Fleet branding refers to the use of vehicle graphics—such as wraps, decals, and logos—to promote your company’s identity on the road. A branded fleet helps customers recognize your team, reinforces your reputation, and builds trust wherever your vehicles go. It’s one of the most cost-effective ways to increase brand exposure across your entire service area.
Even one well-branded vehicle can make thousands of impressions each day, whether it's parked at a job site or cruising through a neighborhood. And those impressions help your business stay top of mind when customers need your services.
2. What types of graphics work best on fleet vehicles?
The best fleet graphics are clear, durable, and easy to read at a glance. This often includes your logo, company name, phone number or website, and a short tagline or list of services. Full or partial wraps offer more visual impact, while simple door decals are a more affordable way to brand smaller fleets or vehicles with less surface area.
At LCM Fleet, we work with businesses to design vehicle graphics that reflect your brand and fit the shape and size of your specific vehicle models.
3. How long do vehicle wraps and decals last?
Quality materials and professional installation are key to longevity. Most full vehicle wraps can last between 5 to 7 years, depending on climate and care. Spot decals may last even longer, especially if they're applied to flat surfaces and protected from edge peeling or damage.
We use trusted graphic vendors and installers who understand how to apply wraps to commercial vans, trucks, and specialty vehicles, so your investment holds up over time.
4. Can I brand leased fleet vehicles?
Yes, in many cases you can apply graphics to leased vehicles—especially if you're working with a fleet provider who allows or even encourages branding as part of the upfit process. Some lease terms may have restrictions, so it's important to check with your provider before installation.
LCM Fleet helps coordinate with leasing companies to ensure your graphics are compliant and removable if needed at the end of the lease period.
5. What’s the process for adding branding to my fleet?
The first step is design. We’ll review your current branding—or help you create a look if you don’t already have one. Once approved, the graphics are printed and professionally installed during the upfitting process. This saves time and ensures your vehicle leaves our facility fully work-ready and fully branded.
If you're adding branding to existing vehicles, we’ll schedule installations around your team’s availability to minimize disruption to your daily operations.
Fleet branding is more than decoration. It's a practical, visible investment in your company's reputation. Contact the LCM Fleet team to talk about graphics options that work for your fleet and your brand goals.
Categories:
Fleet